This is a text section.
To get formatting options for this text section, just select me with your mouse. When you do that you're going to see all of the formatting options for this piece of text -- text size, text color, bold, italics, underline, hyperlink, alignment, and bullets.
If you want extra sizing and color options, just click here and look over to the left panel. You'll find more options under "Adjust Text Style". Just click and go from there. To unlock the "custom" formatting options, click the purple toggle and go from there.
To add another element underneath this text section, hover your mouse to the bottom of this section and click the + icon.